The CMO Coach

Executive coaching for senior marketing leaders. By application only.

Coached by a CMO who is still in the seat

I lead marketing for eight brands across eight countries, with a team of more than 120. Alongside that, I coach a maximum of three senior marketing leaders at any one time. To secure one of those places, the first step is a short application.

Andrew Garrihy
Andrew Garrihy speaking on stage

Most executive coaches used to do the job. Some never did it at all.

I’m doing it now. Group CMO at OLX, on the executive leadership team, accountable for brands, budgets and marketing talent across three business divisions. Before that: Samsung, Huawei, DiDi and OLX Autos, across six continents.

So when we work on board dynamics, AI disruption, or defending a budget under pressure, it isn’t a memory or a framework. It’s my Tuesday.

0

years

No. 5 to No. 2

brand in Europe in three years

0%

market share in 30 days

  • Global CMO roles at Samsung, Huawei, DiDi and OLX
  • WFA Global Marketer of the Year finalistThe WFA represents 95% of global advertising spend
  • Marketing Week Top 100 Marketer
  • EMCC accredited
  • Henley Business School certified coach
  • Myers-Briggs certified

How this works

I keep this deliberately small. Two to three coaching engagements at any one time, never more, because the day job comes first and my coaching clients deserve the same standard my board gets.

That means I choose carefully. I read every application personally, and I look for three things: genuine talent, real appetite for coaching, and the willingness to do the work between sessions.

The first step is a short application. From there, we’ll arrange a conversation to explore the fit together. And if all my places are taken, I’ll be upfront about the wait, and you’ll have first refusal when one opens.

Start your application
A coaching fist bump between two people outdoors
A high five in a leadership team meeting

Who gets the most from this

CMOs and marketing leaders one step from the top job. Leaders new in the seat who want the first year to count. Experienced operators facing something bigger: a board, a turnaround, a market they’ve never played in.

And though I built this for marketers, senior leaders beyond marketing have done some of the best work in these sessions. Talent responds to coaching regardless of function.

What leaders say

Moving from a local to a regional role leading 16 countries and three brands, I felt like a failure and not a fit. Andrew is one of the best subject matter experts in global marketing I know, and he understood my context completely because he had overcome similar challenges himself. He helped me find structure in a hyper-chaotic situation. There is light, there is hope, and I feel confident at last.
Kamer Buğu ÖktemKamer Buğu ÖktemRegional Brand Director, Delivery Hero

In transition?

Most senior marketers think they’re ready for their job search. 67% discover they’re not.

That figure comes from our own graduates. They rated themselves 6.3 out of 10 before the programme; with hindsight, they realised they’d been a 4.8. The gap between “I think I’m ready” and “I actually am ready” is where job searches stall.

Career Fast Track closes that gap in seven weeks: your value proposition pressure-tested, your career story rehearsed until it lands, your own AI job search engine built and working. Prepared like the top 5% of candidates, not the other 95%.

Explore Career Fast Track
A marketing leader reflecting over a notebook and coffee
An HR leader considering a coaching shortlist

For HR and talent teams

If you’ve been asked to find a coach for a senior marketing leader, here’s what makes this a defensible choice: a serving group CMO, EMCC accredited, holder of the Professional Certificate in Executive Coaching from Henley Business School, Myers-Briggs certified, with named references at global brands. Engagements are structured, measurable, and reported against agreed objectives.

Book a conversation and I’ll help you assess the fit honestly, including whether I’m the wrong choice.

Book a conversation

The CMO seat is demanding, political, and often lonely. I know, because I’m sitting in it too.

If you’re ready to be coached by someone who understands the job from the inside, apply. There are only ever a few places. That’s the point.

Apply to work with me